"On the employer branding side, it's going to be interesting to see how the two companies combine reviews," Thornton explained. This may present another challenge in this developing partnership, Thornton said. While Glassdoor is best known for its reviews, Indeed also has overlapping information in reviews of its own. If executed cleanly - and all applications are either delivered to a company's ATS or within Indeed - there will be minimal disruption on the advertising front." "The reality is most recruiters were not living in Glassdoor or sourcing candidates from within their platform. Overall, the company's job board "struggled to drive applicants in volume on their platform," Thornton said, noting the complexity this may create for recruiting marketers. In June, Glassdoor announced that entry-level job postings were down 68% from the same time last year. What does this mean? You better have your tracking set up properly today if you want to know your ROI tomorrow." This will all be decided by the Indeed algorithm. "It sounds like companies will not have the ability to decide which platform they'd like to send jobs. "Indeed now has more control over visibility and driving applications," Graham Thornton, founder and CEO of Change State, told HR Dive via email. This may create complications, recruiting technologists say. "Basically, Indeed just bought Glassdoor," Sarah Brennan, CEO of Accelir and HCM industry analyst, wrote for HR Tech Blog at the time.Īs a result of the announced partnership, Glassdoor's data will be folded into Indeed's suite of recruiting solutions and its job board will offer Indeed customers another platform to increase their reach.
As the online recruiting services market grew increasingly competitive after Randstad acquired Monster and Microsoft bought LinkedIn, while Google and Facebook also entered the fray, the Japanese firm appeared poised to become a player in the North American market. Recruit Holdings acquired Indeed in 2012 and made a couple of smaller acquisitions, such as SimplyHired in 2016 and Interviewed in 2017, before buying Glassdoor in 2018.
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